Free assessment

Influence is the gap between where you are and where you want to be.

The ability to influence people, have your message heard, and communicate compellingly will help you win that pitch, get that promotion, and build that business.

We tend to think influence is a personality trait or something that we leave up to chance. Not on my watch.

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46 questions · about 8 minutes · free

The Influence Index results shown on a laptop, a tablet and a phone: a ranked chart of fifteen habits, an overall score of 45 per cent, and a video.

You know your stuff. You work hard. You deliver. But sometimes it still feels like people don’t get how f*cking good you are.

You over-explain, second-guess, hide in your information, struggle to convey the authority that your job title says you have or play it safe. You’ve watched other people take up space - louder, less qualified - and wondered what they have that you don’t.

It’s not luck. It’s INFLUENCE. And I can change your life by showing you how to do it. The index is a really good place to start.

I have trained tens of thousands of people to have more impact, and I built this in-depth assessment to help people understand their gaps and their areas of opportunity.

Give me eight minutes, and I can tell you exactly where you might be accidentally leaking authority, where you have the opportunity to have more presence, and to understand the specific behaviours, habits, and skills you can develop to become the most powerful baddie you know.

Grounded in Carol Dweck’s research on mindset and Kristin Neff’s on self-compassion, and built from work delivered inside Amazon, LinkedIn, Meta, Spotify and Capital One.

Kirsty Hulse speaking to a full auditorium

So what actually makes someone influential?

Not charisma. Not volume. Not being the most senior person in the room, and definitely not being the most qualified, or the cleverest person in the meeting would win every time, and we all know that is not how it goes.

Influence is what happens when somebody feels certain about you, understands what you are saying, and does something about it. That is it. And every part of that is a behaviour, which means every part of it can be practised.

Which is why most people are not held back by the thing they think they are. They are not missing talent. They are hedging in emails, softening opinions into questions, opening presentations with the agenda, describing their effort instead of their results, and running on empty by Thursday. Small habits, every one of them learned, and every one of them quietly costing.

After training tens of thousands of people, I have found it comes down to four things. The Index measures all four, and tells you which of them is costing you the most.

My evidence-based four-step process to having way more influence at work and in life

  1. Grounded Power

    Genuine, unwavering belief in your expertise. Not faking it until you make it.

  2. Super Communication

    Being genuinely heard and felt, so your ideas move people rather than just informing them.

  3. Making Money

    Selling, negotiating and getting paid what you are actually worth.

  4. Playing the Long Game

    Influence that lasts, without burning you out.

Ready?

Forty-six questions, one at a time, about eight minutes. Nothing to install, no payment details anywhere, and you can stop and come back.

take the index