Brand partnerships
A trusted community of 45,000+ across social platforms, alongside owned audiences through email, live events and media.
My audience is made up of senior professionals, leaders, founders and decision-makers who care about work, influence, confidence, communication, leadership and what comes next.
They are highly engaged and, most importantly, they trust me.
I’m selective about what I put in front of them, so the partnerships I’m interested in are the ones where the fit feels natural and the idea is genuinely worth their attention.
I’m also a LinkedIn Learning instructor, so my work reaches professionals well beyond my own channels.
Working together
Brand partnerships
There are lots of ways we can work together.
Branded content
Thoughtful content and campaigns across my social and owned channels.
Presenting & content creation
Branded podcasts, interview series, video, editorial content and campaigns.
Podcast partnerships
Sponsorship, integrations and commissioned content through Talk WORKY to Me, as well as standalone formats.
Kirsty HulsePartnership example
I partnered with Audible on a LinkedIn campaign built around a natural overlap between their brand and an audience already deeply interested in books, learning and ideas.
It was a three-way partnership between me, Audible and LinkedIn: the post was mine, written in my own voice, with media spend put behind it as a thought leader ad. That’s why the reach looks like this.
1.4M+
impressions
849,000+
people reached
60
comments
The campaign also generated overwhelmingly positive conversation and brand sentiment in the comments.
For me, that is the point of a good partnership: the brand belongs in the conversation.
Have something interesting in mind?
If you’re looking to reach a trusted audience of senior professionals, leaders, founders and decision-makers through content, podcasts, events or a wider creative partnership, I’d love to hear what you’re thinking.
discuss a partnership